About Us

Who we are

Purely Wicked is a woman-owned witch shop and apothecary in St. Thomas built from a love of folklore, herbal traditions, beautiful oddities, and the kind of everyday magic that makes life feel a little more meaningful.

What started with family recipes, handcrafted candles, oils, and small-batch creations slowly grew into the strange and magical little world Purely Wicked is today, filled with candles, teas, body care, ritual goods, crystals, books, apparel, and carefully chosen curiosities.

Everything carried at Purely Wicked is made or selected with intention, creativity, and heart. The shop was created to feel comforting, inspiring, nostalgic, empowering, and completely authentic, a place for spooky souls, curious minds, creative spirits, and anyone searching for a little beauty and magic in an overwhelming world.

At the end of the day, Purely Wicked is really about community, self-expression, creativity, and finding joy in the strange things that make people feel most like themselves.

Handcrafted with intention, a little chaos, and probably some cat fur.




 

Meet the Head Witch

Born and raised in St. Thomas, Kim grew up learning from the women in her family to trust nature, herbal traditions, and the magic in everyday things. After years of creating handcrafted skincare, bath products, candles, and small-batch goods using recipes passed down through generations, she built a loyal following at local farmers markets and events.

In 2019, that dream officially became Purely Wicked, opening the doors to its storefront at 633 Talbot Street in St. Thomas and creating the magical little world the shop is known for today.